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With 25 years of experience as a business consultant, Abdul Vasi has the expertise to elevate your brand to new heights. As a seasoned entrepreneur, tech expert, and published author, Abdul brings proven strategies and insights to every client, helping businesses succeed in a competitive market.

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Eventually, as you start and run your business, you’ll get around to work with people. They could be your employees, vendors, partners, customers, government officials, and many others. Not a day would pass by without actually interacting with people.

You know that. I know that.

What we end up doing, however, is that we just walk into situations and believe that we can handle it all. We can. Yet, it’d help if you remember just a few basic things about those humans you’ll be interacting with:

Selfishness is expected

As marketers, we learn that the only thing customers care about is “What’s in it for them?”. We forget that it’s not just customers but practically everyone (including me) think the exact same thing.

Selfishness is as human as human is. Whether you are getting into a deal, pitching to your client, attending a job interview, or presenting an idea to raise VC funds, appeal to selfishness.

They’ll never understand

Ever tried explaining why your time comes at a premium? How many times did you have to explain yourself on “entrepreneurship” and why you won’t get yourself a “regular job”? Does your family support you in your quest to start your own business.

Explore Abdul Vasi's Books on Amazon

Entrepreneurship Secrets for BeginnersEntrepreneurship Secrets for Beginners Gain insights into launching and running a successful business from scratch. 
The Social Media Book: The Good, The Bad, and The UglyThe Social Media Book Explore the benefits, challenges, and impact of social media on today’s world. 
Tranquility: Finding Peace in a Turbulent WorldTranquility Discover pathways to inner peace and resilience in a chaotic world. 
Bitcoinpreneur: A Beginner’s Guide to BitcoinBitcoinpreneur A beginner's guide to understanding and investing in Bitcoin and cryptocurrencies. 

Apart from a few lucky people, most others face this single problem: no one gets it.

So, expect venomous arguments, puzzled faces, and more.

They are passionate, except that it’s not for your business

Dan Pink’s book Drive points out an interesting finding that goes against the usual thread of understanding and practice in the business community. People are not always driven by money, incentives, and perks.

You just have to find out the hot buttons for people you work with. People are indeed passionate. Except that it might not be about your idea, business, or vision.

Say hello to challenges now.

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