Does the new economy pose challenges to marketing? If so, how? What changed? Marketing is no more about the traditional 4Ps: Product, Price, Promotions, and Place. Instead it’s about Solution, Value, Information, and Access respectively.
Author: Abdul Vasi
Abdul Vasi
Abdul Vasi is a digital strategist with over 24 years of experience helping businesses grow through technology, marketing, and performance-led execution. Before starting this blog, he led a successful digital agency that served well-known brands and individuals across various industries. At AbdulVasi.me, he shares practical insights on travel, business, automobiles, and personal finance, written to simplify complex topics and help readers make smarter, faster decisions. He is also the author of 4 published books on Amazon, including the popular title The Good, The Bad and The Ugly.
Disclaimer: Social media isn’t the kind of media you and I know. You should understand that there’s “Social” in social media. Aim to engage & connect; not to sell. But it won’t hurt if you actually make money, do you?
Most people online today end up reading the information that is either delivered for free or sold out. Now, if you wanted to be in business, you should be making those products (not just buy products). Ultimately, this is where you want to be instead of being an affiliate or starting a dealership.
There can only be three possibilities, or maybe four: 1. You never heard of Twitter. 2. You heard about it and you even have an account, but you thought it was just to tweet about your fussy, moody cat. 3. You are active on it, use it diligently for spreading valuable information and relentless try to grow your follower list because it helps you make money, gain reputation, build your brand or all of it. 4. You don’t care about Twitter.
“Entrepreneurial Seizure” — as Michael E. Gerber calls it in his book E-Myth Revisited – is defined by the blind faith and belief that the innovation you are bringing to the market is unparalleled. Giants like Cisco suffer from it too.
In a previous post, I wrote about a few things you’d need to do get ahead. The key to do any of those and the ones in this post is to do things early, and consistently.
We often attribute our problems to do with the economy, society, employees, vendors, clients, and the government. Or the country you operate in. Or maybe even the weather.
During the entire time of our formative years, school and college takes up the lion’s share of our mind, time, and effort. The pathway chalked out for most of us is usually a job and a few brave souls take to entrepreneurship only to discover that entrepreneurship is no different from a job, except that you are answerable to yourself.
Now one of most common excuses for not starting one’s business – apart from lack of funding and fear of loss – is lack of an apparently feasible idea. Most people are stuck at this point since they subject their ideas to a gruelling feasibility study that should not work out to be feasible if your idea is unique and new. An irony, eh? If you were to wait and analyse every idea, you would simply never start a business.