Author: Abdul Vasi

Abdul Vasi is a digital strategist with over 24 years of experience helping businesses grow through technology, marketing, and performance-led execution. Before starting this blog, he led a successful digital agency that served well-known brands and individuals across various industries. At AbdulVasi.me, he shares practical insights on travel, business, automobiles, and personal finance, written to simplify complex topics and help readers make smarter, faster decisions. He is also the author of 4 published books on Amazon, including the popular title The Good, The Bad and The Ugly.

You think a side hustle’s just a cute little hobby to pay for your Netflix? Wrong. It’s your ticket out of mediocrity, and if you’re not treating it like a goddamn war, you’re wasting my time. I’m Abdulvasi, and I’ve spent 20 years turning crumbs into kingdoms. I’ve seen side hustles morph into empires, and I’ve seen lazy fools let them rot. You want success? Then strap in—here are 10 hacks to stop screwing around and start winning big. No fluff, no mercy. 1. Treat It Like a Real Business, You Amateur Your side hustle isn’t a “project”—it’s a business,…

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Listen up, because I’m only saying this once. After two decades of clawing my way through the muck of business, marketing, and every soul-crushing failure you can imagine, I’ve cracked the code. Millionaires aren’t born—they’re forged. And if you’re still sitting there whining about why you’re not one yet, it’s because your mindset’s a dumpster fire. I’m Abdulvasi, your no-BS Business Growth Consultant and Digital Marketing Specialist, and I’m here to shove some harsh truth down your throat. Here are 10 millionaire mindset hacks that’ll either make you rich or leave you crying in the corner—your choice. 1. Stop Waiting…

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What’s stopping you from claiming your entrepreneurial throne? Are you too scared, too lazy, or just too damn comfortable to seize the raw, unfiltered power that’s waiting? Welcome to the battlefield of entrepreneurship, where the timid get crushed and the bold build empires. You’re not here for fluffy platitudes—you’re here to rip apart the lies and unlock the secrets the gatekeepers of mediocrity hoard. This isn’t a gentle nudge; it’s a wake-up call. Ready to dominate, or will you slink back to “someday”? Entrepreneurship isn’t for the faint-hearted. It’s a brutal, exhilarating ride that demands guts, grit, and a middle…

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Introduction: Where the Youth Live Online Gen Z and Millennials aren’t flipping through newspapers or watching TV ads—they’re scrolling Instagram, bingeing YouTube, and laughing at memes. Social media isn’t just a platform for them; it’s their world. For businesses, reaching these younger audiences means meeting them where they are, and that makes social media non-negotiable. Let’s explore how two Indian entrepreneurs, Riya Khanna and Varun Nambiar, tapped into this digital-first generation—and why your business must adapt to connect with the youth driving tomorrow’s trends. Riya’s Reels: A Dance Studio Goes Viral Riya Khanna, a 26-year-old from Chandigarh, ran “StepSync Studio,”…

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Introduction: Trust Is the New Currency In today’s social era, consumers trust people over brands—real voices over polished ads. Influencer partnerships in digital marketing tap into this trust, offering a powerful way to grow your business by leveraging authentic connections. It’s about borrowing credibility from those who’ve already earned it. Let’s dive into the stories of two Indian entrepreneurs, Aarti Mehra and Sanjay Kapoor, who used influencer partnerships to amplify their brands—and see why your business needs this trust-driven strategy to flourish. Aarti’s Attire: A Small Shop with Big Dreams Aarti Mehra, a 32-year-old from Indore, started “Chic Chikan,” a…

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Introduction: Always Open, Always Available In the past, businesses were bound by store hours and geography—closed signs meant missed opportunities. Social media has transformed this, creating a 24/7 marketplace where your business is accessible anytime, anywhere, reaching customers across time zones and borders. It’s like having a shop that never sleeps, welcoming buyers at their convenience. Let’s dive into the stories of two Indian entrepreneurs, Priya Saini and Arnav Mishra, who used social media’s constant accessibility to grow their ventures—and see why your business needs this round-the-clock presence to thrive. Priya’s Prints: Breaking the Time Barrier Priya Saini, a 30-year-old…

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Introduction: Decisions Backed by Data, Not Guesswork In the chaotic world of business, guessing what customers want can lead to costly mistakes—wasted budgets and missed opportunities. Digital marketing flips the script by offering actionable consumer insights through data, empowering businesses to make informed, strategic decisions. It’s like having a crystal ball, but better—it’s real and measurable. Let’s explore how two Indian entrepreneurs, Kavya Rao and Nikhil Joshi, used digital marketing data to transform their businesses—and why your business needs this clarity to succeed. Kavya’s Creations: A Blind Start Kavya Rao, a 29-year-old from Bengaluru, launched “Clay Charm,” a small online…

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Introduction: The Power of a Personal Story In a digital age overflowing with polished ads, consumers crave authenticity—stories that feel real, not rehearsed. Social media storytelling lets brands ditch the corporate mask, humanizing themselves to build deeper connections with audiences. It’s about showing the heart behind your business, not just the product. Let’s explore how two Indian entrepreneurs, Swati Deshmukh and Rohit Sawant, used social media to share their journeys and connect on a personal level—and why your brand needs this human touch to stand out. Swati’s Stitches: A Legacy Unraveled Swati Deshmukh, a 43-year-old from Nashik, Maharashtra, ran “Thread…

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Introduction: Growth Without Breaking the Bank Startups often operate on shoestring budgets, where every rupee counts toward survival and growth. Traditional advertising—like TV or print ads—can drain funds quickly with uncertain returns, while social media marketing offers a cost-effective alternative that delivers measurable results. It’s a game-changer for new businesses aiming to scale smartly. Let’s dive into the stories of two Indian startup founders, Divya Sharma and Anil Patil, who used social media to grow without going broke—and discover why your startup should choose this path too. Divya’s Dreams: A Small Budget, Big Ambitions Divya Sharma, a 27-year-old from Jaipur,…

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