Tata Motors Implements Selective Price Increase for Curvv SUV-Coupe

– Tata Motors has quietly implemented a price revision for its Curvv SUV-coupe, marking the first adjustment since the model’s launch in September 2024. The Indian automotive manufacturer has strategically increased prices across select variants while maintaining the entry-level pricing to preserve market positioning.

Strategic Pricing Adjustments

The homegrown automaker has implemented a tiered price increase strategy, with the entry-level variant maintaining its sub-₹10 lakh pricing at ₹9,99,990 (ex-showroom). However, the company has applied differential increases across the model range, with the revised pricing now extending up to ₹19,51,990 (ex-showroom) for the top-end configuration.

Specific variants including the Creative S GDI turbo-petrol MT, Accomplished+ A GDI turbo petrol-DCA, Creative+ S GDI turbo petrol-MT, Creative+ S GDI turbo-petrol DCA, Accomplished S GDI turbo-petrol MT, Accomplished+ A GDI turbo petrol-MT, and Accomplished+ A GDI turbo petrol-DCA have seen a moderate increase of ₹3,000.

The majority of the remaining configurations have experienced a more substantial price adjustment of ₹13,000, reflecting the company’s approach to optimize pricing across different market segments.

Market Context and Positioning

The Tata Curvv holds the distinction of being India’s first locally manufactured SUV-coupe, representing a significant milestone in the domestic automotive industry. The model was introduced to capture the growing demand for lifestyle-oriented SUVs that combine traditional utility with contemporary design aesthetics.

The pricing strategy appears calculated to maintain competitive positioning while accounting for rising input costs that have affected the broader automotive sector. By preserving the psychological sub-₹10 lakh entry point, Tata Motors aims to sustain the model’s accessibility to price-conscious consumers.

Comprehensive Powertrain Portfolio

The Curvv’s appeal lies partly in its diverse engine lineup, offering customers three distinct powertrain options to suit varying preferences and usage patterns. The base 1.2-liter Revotron turbocharged petrol engine delivers 118 horsepower and 170 Nm of torque, providing adequate performance for urban commuting.

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The range-topping 1.2-liter Hyperion turbocharged direct injection petrol engine represents Tata Motors’ latest technology advancement, producing 123 horsepower and 225 Nm of torque. This unit incorporates direct injection technology for improved fuel efficiency and performance characteristics.

For customers prioritizing fuel economy, particularly those covering substantial distances, the 1.5-liter Kryojet turbocharged diesel engine offers 116 horsepower and 260 Nm of torque. The diesel option addresses the traditional Indian preference for diesel powertrains in utility vehicles.

All three engines are paired with either a 6-speed manual transmission or a 7-speed dual-clutch automatic transmission, with the latter being available across multiple trim levels to cater to the growing demand for convenience features.

Premium Feature Integration

The Curvv’s specification sheet reflects contemporary consumer expectations for premium features typically associated with higher-segment vehicles. Notable inclusions comprise flush-fitted door handles with welcome lighting, 18-inch alloy wheels, and a powered tailgate with gesture activation technology.

The interior technology package centers around a 10.25-inch digital instrument cluster and 12.3-inch touchscreen infotainment system, while comfort features include a panoramic sunroof with mood lighting, ventilated front seats with 6-way power adjustment for the driver, and reclining rear seats.

Safety and Recognition

The model’s safety credentials are reinforced by its 5-star Bharat NCAP rating, supported by comprehensive safety equipment including Level 2 advanced driver assistance systems, 360-degree camera system, six airbags, electrochromatic inside rearview mirror, and Hill Descent Control.

The price adjustment comes as Tata Motors continues to expand its portfolio, with the company reportedly developing over 10 new models for the Indian market. The Curvv’s pricing revision may signal broader market adjustments as manufacturers balance cost pressures with competitive positioning in India’s dynamic automotive landscape.